Brand System

What you’re getting

A Brand System covers everything a small or growing business needs to show up consistently: a logo system, a colour palette, typography with hierarchy rules, a brand voice guide, and application examples that show how it all works together.

This isn’t a logo. It’s a system. The difference is that a logo is one asset. A system is a set of rules that makes every future decision — business cards, website, social media, signage — faster and more consistent without coming back to me each time.

How the process works

It starts with a Brand Strategy Session — a 2h positioning audit that defines what you’re building before we design anything. This is included in the package. From there, the identity work follows:

Week one: Research, positioning review, initial directions. I’ll explore multiple creative approaches and present the strongest one with rationale.

Weeks two to three: Refinement based on your feedback. Two rounds of revisions are included. The scope is fixed — additions are quoted separately.

Week four: Final files, brand guide, and a handover call to walk through usage.

Who it’s for

Small businesses that have been trading on a logo that no longer fits — or never really did. The brief is almost always the same: it worked when we started, but we’ve outgrown it, and we want something that signals where we’re going, not where we came from.

What I look for in a brand project: a client who has a clear sense of their business, is decisive in a room, and understands that good design requires trust. If you need six rounds of revisions and a committee sign-off, this isn’t the right fit.