Omada Bar & Grill
Greek-inspired restaurant launching with no visual identity. Built complete brand system from concept through comprehensive guidelines and multi-touchpoint execution.
A running log of projects, with notes on what worked and what quietly didn't.
Greek-inspired restaurant launching with no visual identity. Built complete brand system from concept through comprehensive guidelines and multi-touchpoint execution.
Hospitality accounting firm with a brand that was holding them back. Renamed, repositioned, and rebuilt from the ground up, including the lead-gen infrastructure to feed the business.
Movement practitioner with a complex abstract framework. Built a visual language that became a teaching tool and scaled across workshops, merchandise, and digital presence.
A legacy archive for a deceased musician. The emotional and strategic intelligence was irreplaceable. The mechanical coding wasn't. The first project I built using Claude Code as a junior coding partner.
Award-winning Adelaide law firm specialising in fixed-fee matters had invested in a full rebrand and a new office. Needed a website that matched that standard. I was brought in as technical lead, ended up running design and development.
Solar company with a cobbled website that couldn't support their commercial ambitions. Rebuilt the platform, systematised the brand, and gave them the tools to document and share their growth.
Acquired bookkeeping firm with a legacy brand that signalled the wrong thing. Repositioned, redesigned, and wired up an automated lead pipeline — without touching the name.