07 · 04 · 2026
I tried to outsource the most human thing about me.
AI couldn't write in my voice, so I explored tone through movement and discovered something unexpected: your voice doesn't exist until someone listens.
Vol. 04 · 2026
Adelaide, SA
Workshops · Sept
Small business,
thought about
carefully.
I run working sessions that help small, ambitious businesses decide what to do: about their brand, their website, and what AI actually means for them. Then I build what the room decides.
Decide it in a morning · $600 →Selected work
01 — 07 2026
Russell Roberts Music
web · development · strategy → 2025
Stanley & Co Lawyers Website Redesign
web · development · design → 2025
Omada Bar & Grill
brand · identity · web → 2025
Pax Advisory Rebrand
brand · strategy · web → 2024
AR Energy Website Rebrand
brand · web · development → 2024
Adelaide and Hills Bookkeeping Rebrand
brand · identity · web → 2023
Moving Puzzles Brand System
brand · identity · web →Field notes
All writing →24 · 03 · 2026
Nobody in that room was upset he didn't win. That's what made the night strange.
On election night in South Australia, watching a 70-year-old candidate lose again revealed something more troubling than any single result: what happens when institutions fail and people stop looking for better ones.
29 · 04 · 2022
The truth about project priorities
An Indian parable about blind men and an elephant reveals why stakeholders argue about priorities: we're all touching different parts of the truth.