Custom Website
Designed and built for your business specifically.
- Format
- 20–25h · explicit hour cap in contract
- Updated
- 2026
Available now
What “custom” means here
Custom means the design is built for your business, not adapted from a template. It starts with discovery — understanding what you do, who you’re talking to, and what the site needs to achieve — and ends with something that looks like yours and works for the specific problem you’re trying to solve.
It also means the scope is fixed upfront. The price is fixed. The hour cap is in the contract. No surprises mid-project.
What’s included
Discovery and a scope document come first — this is where we define exactly what’s being built, what’s out of scope, and what the success criteria are. From there: design (one to two rounds of feedback), build in Astro, copywriting, SEO setup, Google Analytics and Tag Manager, and 12 months of Netlify hosting.
Most sites in this scope are five to ten pages: home, services, about, contact, and a few supporting pages. No CMS unless there’s a specific ongoing content need.
How it’s scoped
I use a clear in/out format for every project — you know exactly what’s included and what isn’t before you sign anything. The hour cap means if something runs longer than estimated, it doesn’t silently eat into margin on your side. Overages are only triggered by scope changes, and they’re discussed before work starts.
Who it’s for
Businesses that have outgrown a template site and need something built to a specific brief. Service businesses, consultants, studios, small firms. People who have something to say and want a site that says it well.
Not for businesses that need a CMS with multiple editors, an e-commerce catalogue, or a platform they can manage extensively themselves — those are different projects with different scopes.
Questions, answered.
- What does the hour cap mean?
- The fixed price covers up to a stated number of hours, agreed and written into the contract. Overages are $150/hr and only happen if the scope changes — adding pages, requesting work outside the original brief. It won't happen quietly.
- Do I need a brand before the website?
- You need at least a logo and some sense of your colours and tone. If you don't have that, a Brand System engagement first makes the web build faster and the result better. They're quoted separately.
- What platform is it built on?
- Astro, hosted on Netlify. Fast, low-maintenance, no CMS to manage unless you specifically need one. If you need ongoing content updates, I'll quote a care plan.
- How long does it take?
- Typically four to six weeks from scope sign-off to launch, depending on how quickly feedback moves. The timeline is in the scope document.
- What happens after launch?
- 12 months of hosting is included. After that, $25/mo covers hosting and domain. A care plan at $75–$150/mo covers content updates if you need them.
